
What began as an idea for a place to gather in New York City away from the noise evolved into a fully realized concept. We developed the vision across brand design, merchandise, and early explorations of how it could live on the streets of New York City.

We set out to create a logo that felt futuristic yet simple, designed as a mirror of itself and legible forwards, backwards, upside down, and from any orientation. Like any strong logo, the m
